
Founded in 1978, Aveda is a widely recognized, path-blazing brand of nature-based products for hair, skin, body and well-being. Aveda's network of salons and spas have become industry trendsetters in the art of hair styling, hair coloring, skin care and spa services.
Aveda champions best business practices, remaining true to its mission:
"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world." --Horst Rechelbacher, founder